Content. Editorial. Storytelling.
Get your content moving again
Maybe your writer left, your editor’s hands are full, or nobody’s minding the content calendar. Tell me which part is stuck and I’ll pick it up. Or hand me the whole thing so you don’t have to chase the handoffs.
Ten years in content has taught me what keeps a reader on the page and what gets a piece noticed by Google and AI. Getting both right takes technical know-how and research, but it also takes craft: the art of telling a story well. I’ve done every part of the job myself, so I can fit in wherever a piece is missing from your content puzzle.
Brands and teams I've worked with
Pick the piece you need
How much you hand over to me is up to you. It depends on where your team is short and what you’d rather not deal with yourself.
One step in your process
When you need help with just one part.
I can handle topic ideation, research, content briefs, writing, editing, or publishing, and fit into your team’s existing workflow. Briefs are my favorite. A clear one gets everyone on the same page before a word is written, so there’s no back-and-forth later.
The heavy lifting
When content needs something extra.
Research-heavy guides, expert-led articles, old posts that need a refresh, or a pile of AI drafts that need fact-checking and a human touch. I’ll take those on one at a time or by the hundred.
The whole workflow
When you don’t want to chase handoffs.
I’ll plan the calendar, write SEO briefs, coordinate your writers and editors, and keep the timeline moving. If your team is small, I’ll do the whole thing myself, from topic ideation to writing and publishing.
Recent results for clients
CASE STUDY
ERA Dupuch Real Estate, The Bahamas
Role: Content lead, strategy to publishing, 2023–2026
656%
growth in monthly blog clicks in one year (108 → 817)
4 of 6
blog leads in one month came from a single rent-to-own article
Top 3
sources cited in Google’s AI Overviews for “retire in the Bahamas” and “best places to live in the Bahamas”
I built the blog around the questions their agents kept hearing from buyers and sellers, matched to keyword research, and kept zero-volume questions when they were real, recurring needs. I handle topic selection, keyword research, writing, monthly interviews with their team, and decisions on which old posts to refresh or redirect.
CASE STUDY
Eventbrite
Role: Content writer, editor, researcher, and publisher, 2023–2025
100+
legacy posts I refreshed with AI in the workflow
33%
increase in North American organic clicks after the cleanup
295%
year-over-year traffic growth on Halloween content
Eventbrite’s blog had hundreds of outdated posts after a major Google update. I refreshed 100+ of them in an AI-assisted workflow, verifying facts, updating stats, and keeping the voice on-brand. I manually refreshed seasonal guides, including the Thanksgiving, Halloween, and New Year’s Eve party ideas. When Eventbrite moved its content in-house, I was plugged in as a researcher and publisher for the team.
What clients say
“Sonia had been one of the most reliable writers in our company. She digs down to the roots of the topics to find the most authentic and up-to-date information. She has written some of the high-ranking posts for SleePare and played a leading role in our content team. I would recommend her services to anyone who wants to up their content game.”
“Detail oriented and motivated is how I describe Sonia. She worked as a freelance writer for multiple clients of Sanctuary, and tackling everything from long-form scientific articles to shorter blog posts. When we working together, we received many compliments from clients on her work and some specifically requested her writing. As an added bonus, Sonia is very adaptable to change and always a pleasure to work with. If you're looking for a copywriter to work on your blogs, I would recommend Sonia's services.”
“Sonia is a pleasure to work with. Her writing is first rate, her links and references are all spot on, and her passion filters through in her words. As an editor, it's a rare joy to have a contributor who allows me a break from editing and revising, and to simply enjoy her work.”
Tell me where your content is stuck.
Maybe it’s a backlog of outdated posts, a pile of AI drafts nobody trusts yet, or a blog that gets published but never brings in leads. Maybe no one owns the workflow and things keep slipping through the cracks. Tell me where things are stuck, and I’ll tell you honestly where I’d plug in: running the workflow, doing the research, or editing and refreshing what you already have.
Good content runs on storytelling, and I was writing stories long before I ever wrote for clients.
Punjab Worldbuilding
While researching for my stories, I couldn’t find a single reliable place to look up how Punjabis actually lived: what they ate, what a bazaar looked like, and which customs and hierarchies shaped their days in pre-modern Punjab. So I started building one myself, a series of reference guides for writers and creatives who want their world to feel Punjabi without spelling it out.