Search Intent Optimization Guide: Identify and Optimize Content in 8 Steps + Cheat Sheet
Search intent is the main goal someone has in mind when they search for something on the internet. Most of the time, people are looking for an answer or a…
Is Your Content Optimized for Google Page Experience: 6 Ways To Do It Right
Google's decision to use page experience as a ranking factor caused a paradigm shift for SEOs, content creators, and digital marketers. Google has been nudging businesses to keep the audience…
12 Sure-Shot Content Marketing Tips for Social Entrepreneurs
Gen Z and millennials LOHAS consumers are tech-savvy and resourceful. Social entrepreneurs cannot market their products and services through classic (read outdated) marketing tactics. Irrespective of your business domain, the…
How to Increase Online Presence For Eco-Friendly Sustainable Businesses
Awareness around sustainability is increasing, but much remains to be done. You’ve done a great job making sure your business is eco-friendly and sustainable, but you need a powerful online…
Understand the Science of Sleep: Sleep Better, Live Better
Everyone understands the importance of sleep today, right? But not so long ago, people considered it a mere wastage of time. Even today most of us don’t value sleep as…
Photo by Jan Genge
Why are we not happy with all the choices in our lives?
Have you ever felt the frustration of choosing one toothpaste or one goddam tissue paper from rows and rows of similar products from various brands? All features are same; all…