Selected Works

01
AI Content Editing & Refresh

AI-assisted content refresh and AI copy editing, turning drafts into accurate, brand-aligned, publish-ready pieces.

art exhibition

AI-assisted refresh of ~100 Eventbrite blogs. Owned the full workflow: rewrite, SEO optimization, QA, and publishing.

AI-assisted refresh with human editing and SEO optimization. Updated stats, strategy, and voice for a long-form content marketing article.

AI-assisted brief creation: finding creator examples, statistics, featured products, embeds, templates, and screenshots, using AI for research.

AI Editing Workflow: Before & After
02
Medical & Wellness

Research-backed articles and educational content for medical, wellness, and health brands, written for non-specialist audiences, aiming for simplicity without sacrificing accuracy.

hrv

Research-backed wellness article covering HRV science, tracking methods, and health implications for a consumer audience.

Editorial wellness content covering sleep science for a consumer audience.

SEO content brief including SERP analysis, medical research sources, audience analysis, and full outline with writer instructions.

Data-driven narrative built from survey results, with design directions for the creative team.

03
Real Estate

Data-led articles, market reports, local SEO pages, and buyer guides for real estate brands and brokerages.

old homes austin

One of four articles created from a single SME interview with an Austin realtor. The interview was also repurposed into long- and short-form videos, for which I wrote captions and platform descriptions.

Companion piece to the Austin series. This is a neighbourhood comparison guide helping buyers understand the character and trade-offs of each side of the city.

Long-form article covering the listing marketing process, written based on insights from the agency owner and tailored to the Bahamian market as part of an ongoing content calendar.

Practical checklist-format guide for San Antonio landlords on tenant screening best practices, written for a property management company’s blog.

04
Travel

Research-backed travel features, destination guides, and web copy for travel brands, written for tourists interested in experiential travel.

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AI-assisted category page web copy for one of Travelstride’s top destination guides.

Travel narrative on martial arts training destinations. I pitched the story idea, conducted a written SME interview, and produced the feature.

Landing page web copy for Travelstride’s AI trip-planning tool, written during the tool’s development phase.

Neither Tourist Nor Local: Two Months of Freelance Life in Malaysia
05
Editorial

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calligraphy artist reviewer
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Emma Hart
calligraphy artist reviewer 2
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Erik Doe