Portfolio
Selected Works From My Favorite Niches
Research-backed articles and educational content for medical, wellness, and health brands, written for non-specialist audiences, aiming for simplicity without sacrificing accuracy.
Research-backed wellness article covering HRV science, tracking methods, and health implications for a consumer audience.
Editorial wellness content covering sleep science for a consumer audience.
SEO content brief including SERP analysis, medical research sources, audience analysis, and full outline with writer instructions.
Data-driven narrative built from survey results, with design directions for the creative team.
Data-led articles, market reports, local SEO pages, and buyer guides for real estate brands and brokerages.
One of four articles created from a single SME interview with an Austin realtor. The interview was also repurposed into long- and short-form videos, for which I wrote captions and platform descriptions.
Long-form buyer’s guide covering the Bahamian property purchase process end-to-end. Included a designed downloadable PDF guide created in Canva as a content upgrade.
Long-form article covering the listing marketing process, written based on insights from the agency owner and tailored to the Bahamian market as part of an ongoing content calendar.
Practical checklist-format guide for San Antonio landlords on tenant screening best practices, written for a property management company’s blog.
Research-backed travel features, destination guides, and web copy for travel brands, written for tourists interested in experiential travel.
AI-assisted category page web copy for one of Travelstride’s top destination guides.
Travel narrative on martial arts training destinations. I pitched the story idea, conducted a written SME interview, and produced the feature.
Landing page web copy for Travelstride’s AI trip-planning tool, written during the tool’s development phase.
Neither Tourist Nor Local: Freelance Life in Malaysia
Fractional Services
AI-assisted content refresh and AI copy editing, turning drafts into accurate, brand-aligned, publish-ready pieces.
AI-assisted refresh of ~100 Eventbrite blogs. Owned the full workflow: rewrite, SEO optimization, QA, and publishing.
AI-assisted refresh with human editing and SEO optimization. Updated stats, strategy, and voice for a long-form content marketing article.
AI-assisted brief creation: finding creator examples, statistics, featured products, embeds, templates, and screenshots, using AI for research.
AI Editing Workflow: Before & After
Long-form articles, case studies, and strategic content for B2B and B2C brands.
Research-backed long-form article covering content strategy for femtech brands, including audience insights, channel recommendations, and brand voice considerations.
Owned content creation for the Event Marketing section of Eventbrite’s Organizer Resource Hub, a comprehensive guide for new event organizers.
Case study synthesizing client strategy, performance data, and outcomes into a published piece for Wild Idea.
In this content repurposing project, I created four articles, video captions, and platform descriptions from a single 30-minute SME interview with an Austin realtor.
Here's what I can do for you
RESEARCH & WRITING
I write long-form articles, guides, web copy, and reports for brands in medical, real estate, travel, and events. Every piece starts with research, which includes primary sources, data, and subject matter expertise, and ends with content that’s accurate, readable, and built for your audience.
- Long-form articles & guides
- Web copy & landing pages
- Data reports & market analyses
- SME interviews & research
- CMS upload & publishing
AI CONTENT EDITING
I take AI-generated drafts and edit them into accurate, brand-aligned, publish-ready content. This means checking facts, fixing logic, restoring voice, cutting what doesn’t belong, and making sure the final piece serves the reader and the algorithm.
- Fact-checking & accuracy review
- SEO optimization
- Large-scale refresh projects
- Brand voice alignment
- Full workflow ownership
SEO CONTENT BRIEFS
I create keyword-matched briefs that give writers or AI tools a real head start. Each brief includes SERP and AIO analysis, audience and intent mapping, relevant research sources, and a full outline with per-section instructions.
- Keyword & SERP research
- AIO & featured snippet analysis
- Specialist source research
- Outlines with writer instructions
END-TO-END WRITING
For clients who need someone to own the full content workflow, I handle topic ideation, keyword research, brief creation, writing, editing, and publishing. I’ve maintained editorial calendars, created style guides, and managed writer teams for agency clients on retainer.
- Topic ideation & editorial calendars
- Keyword research & brief creation
- CMS upload & publishing
- Writing, editing & QA
- Style guides & workflow documentation
Want to discuss Your Goals with me?
