Selected Works
01
AI-assisted content refresh and AI copy editing, turning drafts into accurate, brand-aligned, publish-ready pieces.
AI-assisted refresh of ~100 Eventbrite blogs. Owned the full workflow: rewrite, SEO optimization, QA, and publishing.
AI-assisted refresh with human editing and SEO optimization. Updated stats, strategy, and voice for a long-form content marketing article.
AI-assisted brief creation: finding creator examples, statistics, featured products, embeds, templates, and screenshots, using AI for research.
AI Editing Workflow: Before & After
02
Research-backed articles and educational content for medical, wellness, and health brands, written for non-specialist audiences, aiming for simplicity without sacrificing accuracy.
Research-backed wellness article covering HRV science, tracking methods, and health implications for a consumer audience.
Editorial wellness content covering sleep science for a consumer audience.
SEO content brief including SERP analysis, medical research sources, audience analysis, and full outline with writer instructions.
Data-driven narrative built from survey results, with design directions for the creative team.
03
Data-led articles, market reports, local SEO pages, and buyer guides for real estate brands and brokerages.
One of four articles created from a single SME interview with an Austin realtor. The interview was also repurposed into long- and short-form videos, for which I wrote captions and platform descriptions.
Long-form buyer’s guide covering the Bahamian property purchase process end-to-end. Included a designed downloadable PDF guide created in Canva as a content upgrade.
Long-form article covering the listing marketing process, written based on insights from the agency owner and tailored to the Bahamian market as part of an ongoing content calendar.
Practical checklist-format guide for San Antonio landlords on tenant screening best practices, written for a property management company’s blog.
04
Research-backed travel features, destination guides, and web copy for travel brands, written for tourists interested in experiential travel.
AI-assisted category page web copy for one of Travelstride’s top destination guides.
Travel narrative on martial arts training destinations. I pitched the story idea, conducted a written SME interview, and produced the feature.
Landing page web copy for Travelstride’s AI trip-planning tool, written during the tool’s development phase.
Neither Tourist Nor Local: Freelance Life in Malaysia
05
Long-form articles, case studies, and strategic content for B2B and B2C brands.
Research-backed long-form article covering content strategy for femtech brands, including audience insights, channel recommendations, and brand voice considerations.
Owned content creation for the Event Marketing section of Eventbrite’s Organizer Resource Hub, a comprehensive guide for new event organizers.
Case study synthesizing client strategy, performance data, and outcomes into a published piece for Wild Idea.
In this content repurposing project, I created four articles, video captions, and platform descriptions from a single 30-minute SME interview with an Austin realtor.
